Friday 29 October 2010

She's In Fashion

Well..,get lost, Giselle, leg-it Linda and naff off Naomi, there’s a new kind of supermodel in town.
She’s fun, she’s fresh, she comes in all different shapes and sizes and was last seen carousing the catwalk at the Akrotiri Ladies Events Annual Fashion Show. Back on October 8th, Akrotiri Officers Mess was the scene for the hottest show in town when a gaggle of glamorous girlies and a group of groomed gents strutted their stuff on the runway in aid of local groups and charities. The event, now in its 5th annual incarnation, was the culmination of months of hard work by the voluntary committee of Akrotiri  Ladies Events. Due to the resounding success of each previous year’s event, the pressure is always on to add a unique and exciting spin to the current year’s offering. This year was no disappointment. Having showcased the handiwork of local dressmakers and retailers in past years, the committee wanted to tap into the current recession-hit climate and put on a show that had a lesser pull on the purse-strings of the audience. So the brainchild of the Project officer was born. It was suggested that the many wardrobes of the Akrotiri residents were no doubt in need of a spring-clean, so appeals were made in the  local community for ladies to bring along their unwanted ballgowns, cocktail dresses and formal wear to be sold on the night. The plan was that a select number of the most immaculate and desirable frocks would be modelled on the catwalk and put up for auction, whilst the remainder would be on display for ‘try and buy’ throughout the evening. A proportion of the sale proceeds would go the individual donors of the items, once a sales fee had been taken. In other words, everyone’s a winner.
Well, despite the idea being such a cracking one, nobody anticipated the sheer volume of interest this would generate. The project officer who kindly volunteered the use of her home as a storage area for all the dresses found herself inundated with beautiful gowns of all colours, styles and sizes and her living room soon began to resemble the stock room of any respectable department store with literally hundreds of  dresses filling rails and hangers. It is a credit to not just her, but her whole family (which includes two children under 7 and a distinctly vicious cat) that all the gowns made it to the show intact, and the patience of her husband must have been distinctly saintly as he found himself answering the door for the umpteenth time to be greeted by a strange female brandishing armfuls of silk and taffeta. Of course, once all the dresses were gathered in, there was the ‘simple’ matter of getting together with the models for fittings, and once again the house was taken over in the name of charity.
In the meantime, while this frenzy of fashion was going on, there was also the matter of preparing the logistics for the day’s eventualities. Venues had to be booked, catwalks, tables, lights, carpet and chairs had to organised. Traders had to be contacted, hairdressers, make-up artists and photographers recruited, cocktails planned and mixed. Posters had to be designed, printed and displayed; tickets produced and sold. Raffle prizes had to be blagged and the tickets distributed. Promotional radio adverts and interviews had to be aired. Music had to be picked and the comperes for the night briefed. It was truly an “all hands on deck” situation.
As the Big Day approached and the hysteria mounted, some souls were anxiously viewing weather forecasts. The Fashion Show is traditionally an outdoors event, taking advantage of the mild Cyprus weather yet avoiding the scorching humidity of the summer (sweat stains are not pretty on a silk frock!), but in October there is always the slight risk of rain. In previous years Akrotiri Ladies suffered from the lack of forethought by scheduling the Fashion Show bang in the middle of one of the annual Coptic Storms which batter Cyprus with gale-force sand laden gusts from the Middle East. That lesson learnt, the show has been moved from late September to early October. According to the Akrotiri Met Office, there was a distinct chance of thunder storms on the night.  So, a Plan B was prepared, ‘just in case’ and ticket sales were limited to 180. Thankfully, the weather Gods smiled on us that day and Plan A- the Al-Fresco Option was able to go ahead.
Had you perchance to pop in to the Akrotiri Officers Mess on the morning or afternoon of October 8th, you may well have been greeted with the spectacle of a mass of flustered ladies transforming the usually plain courtyard into a wonderland of lights and fabric, with the centrepiece being  an impressive catwalk which zig-zagged amongst the seats. The stage was set-up and the PA system was implemented. As the afternoon progressed, backstage was a fog of hairspray, perfume and face powder as the crew of experts worked hard to prepare the models for their debut in just a few hours. Dresses were hung carefully on every available surface and wine glasses were genteely clinked within a safe distance.
Word soon came back that the night was a sell-out! In fact, right up to the last minute people were clamouring to obtain the elusive tickets, many even offering to pay twice the face value in order to get in. On top of all the already overworked volunteers, it was wondered if bouncers and the anti-ticket-tout police were to be required too!
And so, the moment of reckoning was here. At 7pm on the dot, the Mess doors were opened and in poured a mass of ladies and a few gents eager to sample the complimentary ‘Frocktail’ and try and maybe even buy from the huge selection of dresses  that didn’t make it to the catwalk. Committee members were everywhere – meeting and greeting, selling raffle tickets, taking sales of dresses, dishing out the drinks, running back and forth from backstage, placating the vendors that also attended with wares to sell on the night.
After the initial hustle and bustle, the guests settled down to enjoy the show. The lights dimmed, there was a crack of thunder (thankfully, just a pre-recorded one), and to the theme tune of ‘Halloween’ there emerged a group of ghouls and monsters who hissed and shrieked amongst the spellbound audience. Amongst these were a few of the local schoolchildren, modelling costumes sold by a local fancy-dress merchant. When these spooky souls slinked away, the Fashion Show proper commenced. The show consisted of three sets, as the lovely ladies paraded the catwalk, first in party wear, then in cocktail outfits and finally in formal gowns, accompanied by a handful of gallant gents in dinner jackets. After each set, the auction for each individual gown was held.  Egged on by the fantastic and highly entertaining chemistry between the two hosts, BFBS presenters Jennifer Packham and Wez Thompson, some of the auctions generated a lot of interest in the audience and a few items went for a lot more than anticipated. Credit must also go to the fantastic models. During the first set, a certain amount of nerves were detected amongst the ladies who were making a debut appearance before a huge crowd. However by the third set, their confidence had apparently grown ten-fold and the wonderful and beautiful girls were positively glowing with pride as they sashayed down the aisle. One does wonder how much of this was attributed to the wine which flowed copiously backstage.
A surprise element of the evening was the ‘big ticket’ auction item, a flying jacket and photo both of which had been signed and donated by Forces Favourite, model Nell McAndrew. Earlier in the year, the project officer had the brainwave of contacting Ms McAndrew to invite her to attend the show. Expecting the usual brush-off she was extremely surprised to receive a personal phone-call from Nell herself apologising profusely for not being able to attend and offering the jacket and photo by means of compensation. This item caused a flurry of excitement amongst the audience.
As the evening drew to a close, the raffle was drawn and a host of impressive prizes were distributed. All  that remained was to give thanks to the multitudes of volunteers who helped to make the show such a resounding success, and to present bouquets to the key figures who made it all possible.
Akrotiri Ladies Events are incredibly proud to announce that this has been our most successful Fashion Show so far and the evening made an ASTOUNDING THREE THOUSAND EUROS! This money will be distributed to local groups and charities by the means of grants.
We would like to thank everyone who dedicated their time and energy to making the event such an amazing one and look forward (if a little nervously) to next year’s show.

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